What if every designer defaulted to the ubiquitous, standard fonts we find stock on our computers?
Thank a type designer who doesn't just settle for "standard" but knows how to choose, create, or modify a typeface to be a memorable and expressive brand mark.
If you would like to discuss working together on a font design, logo, or lettering project, please feel free to contact me.
*Yes, this is a bit of an exaggeration, and yes, you could say it's subjective. But the point is that a well-crafted logo can make a difference and the details matter (and it's just for fun). This requires that a designer push some measure beyond what is stock to help distinguish it in the market and make it memorable. This post is not to say all system fonts are bad. Some of the logos are older versions not currently in use. This post was originally created in 2011 and updated in 2017.