In the fall of 2014 the in-house team at HOW (a publication for graphic designers) set out to redesign the magazine and add new content. I led and executed the art direction and design of the project, and a few months later it was complete and launched with the Spring 2015 issue.
The new direction leverages color, geometric shapes, iconography, and clean typography. The cover houses a dedicated square container for art with cover lines clearly placed in the masthead.
The brand "voice" for HOW is a blending of friendliness with sophistication, and "big-sibling," helpful advice coming from a place of experience and authority.
Typefaces used were National, Tiempos, and Flama Condensed.