HOW Magazine Redesign

In the fall of 2014 the in-house team at HOW (a publication for graphic designers) set out to redesign the magazine and add new content. I led and executed the art direction and design of the project, and a few months later it was complete and launched with the Spring 2015 issue. The new direction leverages color, geometric shapes, iconography, and clean typography. The cover houses a dedicated square container for art with cover lines clearly placed in the masthead. The brand "voice" for HOW is a blending of friendliness with sophistication, and "big-sibling," helpful advice coming from a place of experience and authority. Typefaces used were National, Tiempos, and Flama Condensed.

Cover and masthead.
Columns and departments.
Feature example.
More feature examples.
New columns were added.
Competition section.
Icons to go with column names.
Redesign assets and principles.
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